Selling Your Home At The Right Price
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This is the most effective way to ensure that the signboard marketing strategy serves the goal of finding the right buyer. One of the biggest mistakes that sellers make in today's market is setting the selling price of their home higher than market-related values due to the emotional attachment they have to their home. However, a buyer will not have the same view of the property and will rather look at the property's location and the features it offers. Instead of leaving room for negotiation, inflating the selling price of a home could push potential buyers away and reduce the chances of selling the home in the shortest amount of time, if at all.
Overpricing makes other homes in the area with similar features look far more appealing as the only thing that separates the two would be the price. Some buyers may not even bother taking the time to view the more expensive home if they feel that the asking price is not within market value. Instead of opening the door to possible negotiations, all that has been achieved is making correctly priced properties look like a bargain. According to statistics, the longer a property is on the market, the wider the gap between the asking and selling price. Homes on the market for longer than 24 weeks usually end up selling for 10% less than their asking price, on average.
An experienced real estate agent that specialises in an area will be able to assist with correctly pricing a home in line with the current market value.
An experienced area specialist will also be able to provide data on market value for the area, such as the prices of homes that were sold in the area over the last six months. This information can be used by the agent to provide the seller with a comparative market analysis, which will assist in correctly pricing the home. Once the home is priced correctly, there are a few things that could be done to create a good first impression to improve the chances of a quick sale including applying a fresh coat of paint and ensuring the garden is neat and tidy.
Author: Campbell Property Group
